Increasing Feature Adoption from 8% to 50% Within 3 Months
Fintech, Crypto, Web3
Dashboard
B2C
My Role: End-to-end UX ownership, leading discovery, comparative usability testing, and final UI execution
Projected Impact:
- Increase in Feature Adoption from 8% to 50%
- Drop in Rage Click Rate to 0%
- Increase in DAU by 50%
Know How
Solving for 120M+ Users: Solving the Social Friction of Fair Bill-Splitting in India
Fintech
Mobile App
B2C
My Role: End-to-end ownership, user research (surveys & interviews), UX strategy, final UI design, and usability testing (heatmaps included)
Projected Impact:
- Reduced Interaction Cost: 5-minute manual entry → 5-second OCR scan
- Faster Time-to-Payment rate
- Long-Term User Retention
See how it works
Unifying Multi-Platform Design: Building a 0-to-1 Componetnt Library for Faster Development
EdTech, Marketplace
Component Library
B2C + B2B
Under developmet
My Role: Audited cross-role UI and WCAG guidelines, then standardized components and tokens to eliminate design disparity
Projected Impact:
- 100% Visual Parity in parent and business platforms
- Accelerated Shipping Time
- Reduction in Design Debt
Read Case Study
@Let’s build something together
Contact me
LinkedIn
@Let’s build something together
Contact me
LinkedIn
@Let’s build something together
Contact me
LinkedIn